It’s no secret that Kia Motors America (KMA) has been one of fastest growing car companies in the US in recent years. One of the hottest, new, eye-catching passenger vehicles on the road today, the 2013 Kia Soul is a huge reason for KMA’s recent sales success. Recently Strategic Vision revealed their list of the 2013 Total Quality Vehicles and the new Soul was able to crack that list. The list was formed after getting feedback from new car buyers. The Soul received the top score for the small multi-function segment.
“Since its release in 2009, the Soul has been a prime example of Kia’s commitment to providing our customers with vehicles that feature world-class design, inspired driving dynamics and cutting-edge technology, all at an impressive value,” said Michael Sprague, executive vice president, marketing & communications, KMA. “The Soul being named as a Strategic Vision ‘Total Quality’ vehicle really illustrates how far the Kia brand has come in a relatively short period of time.”
The scoring was made up of a group of 17,000 buyers who purchased a 2013 car between September and November of 2012. The owners were then surveyed to calculate a score to determine total quality.
“Kia Soul being a leader in this segment is substantial, as the ‘Small Car Multi-Function’ segment is highly competitive and really requires that the leader have a great emotional impact on owners along with its superior quality features. Kia Soul provided all of this and more, as customers reported in our comprehensive study,” stated Alexander Edwards, president of Strategic Vision.
Strategic Visions’s 2013 Total Quality award winner, the 2013 Kia Soul is available now at Salazar Kia!